Social media
Where it lives now. Social Media moved into the Tools Hub under Content → Tools → Social Media on 2026-05-14.
The Social Media composer connects your nonprofit's accounts on Facebook, Instagram, LinkedIn, and X/Twitter so you can write once and publish everywhere — without sharing passwords or maintaining four different scheduling tools.
Connecting accounts
Content → Tools → Social Media → Connect Account:
- Facebook Page — OAuth flow, requires you to be a page admin.
- Instagram Business — connected through your Facebook Page (Meta requires this).
- LinkedIn Company Page — OAuth flow, requires you to be a page admin.
- X / Twitter — OAuth flow with the platform.
Tokens are stored encrypted; only Koolay's posting service uses them.
Composing a post
The composer has:
- Text body — main post copy.
- Media — image or video. Per-platform aspect ratio guides shown.
- Platforms — checkboxes to select which networks to post to.
- Per-platform tweaks — override text per platform if needed (e.g. shorter for Twitter).
- Schedule — post now or pick a date/time.
Click Post or Schedule when done.
Why per-platform tweaks matter
- Twitter/X has a 280-char limit; longer posts get truncated.
- Instagram doesn't allow clickable links in captions — put your link in bio.
- LinkedIn rewards longer-form posts.
- Facebook is flexible on length.
Media library reuse
Pulling images from your Media Library is one click. The composer respects each platform's image dimensions and shows a per-platform preview.
Schedule and queue
The schedule view shows everything queued: when, where, and what content. Drag to reschedule. Cancel before publish.
Post history
Past posts list shows what was published, when, where, and a link to view on the platform. Per-post engagement metrics (likes, shares, comments) appear here when available.
Tenant isolation
If you're managing multiple nonprofits' tenants, social accounts are scoped to each tenant — no chance of accidentally posting to the wrong nonprofit's Facebook.
Common patterns
- Cross-post fundraising campaigns — same image and copy on all four; instant 4× reach.
- Per-platform timing — LinkedIn does best Tuesday morning, Instagram in evenings, etc.
- Save templates — reusable post formats ("Volunteer Spotlight", "Grant Win", "Event Reminder") for consistency.
- Don't auto-cross-post everything — Twitter's tone shouldn't always match LinkedIn's. Tweak per platform.